Image of On Blogs in the Social Media Age - Capitalism vs. Collectivism

Interesting perspective that blogging provides better (i.e., higher quality) content while social media brings more voices into the online conversation:

Blogs implement a capitalist attention market. If you want attention for your blog you have to earn it through a combination of quality, in the sense that you’re producing something valuable for your readers, and trust, in the sense that you’ve produced enough good stuff over time to establish a good reputation with the fellow bloggers whose links will help grow your audience.

Succeeding in this market, like succeeding with a business venture, can be ruthlessly difficult. There’s lots of competition for the attention you’re trying to attract, and even skilled writers often find that something about their voice, or the timing of their topic, fails to catch on.

Social media, by contrast, implements a collectivist attention market, where the benefits of receiving attention are redistributed more uniformly to all users...

Twitter is a little more complicated. A key dynamic on this platform is deconstructing “content” into small chunks that exist largely independently of the type of slowly accreting, decentralized trust hierarchies that throttle information flow in the blogosphere.

These tweets are easy to write and publish, and they can be acknowledged just as easily with a quick tap of a retweet or heart icon. By drastically lowering the bar for what “content creation” requires, and allowing content to spread in a homogenous, fluid interaction graph, many more people can experience the positive feeling of having someone pay attention to something they said.

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